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On 18 July in Kalamata took place the last project partners meeting from all partner countries: Italy, Spain, France, Croatia, Bulgaria, Finland and Greece.
At the meeting were discussed all the issues and pending matters in view of the project ending and there was sharing of opinions and suggestions, while special attention was given to the methods of diffusion and exploitation of the project results. The most important issues discussed were the following:
Experiential Packages Development: Best methods and channels to conduct marketing and promotion activities of the Experiential Packages (addressed to TOs and stakeholders), Market research and SWOT Analysis, Business Plan for TOs: presentation, methodology for exploitation
Blogger Experience and promotional activities: Presentation of the Blogger Experiences outputs and results
Methodology Development: Presentation of the Methodology Handbook; best promote the output towards the relevant stakeholders
Dissemination and exploitation of project results: Update the national dissemination plans, calendar of public events and key stakeholders’ database, development and maintenance of the web tools: State of the art, maintenance of the project website, discussion about the feeding of Social media (Facebook) and instruction Technical features for completing (and increasing) the Well-O-live Google map.
Press Conference
At the end of the partners meeting there was a press conference, where the host partner « Cultural Foundation Routes of the Olive Tree » and the project partners presented the objectives and the results of the Well-O-Live project. The statements and information given were recorded by the journalists and tv channels and were broadly promoted on all the local media.
Tasting Messinian Olive Oil by the partners of the Well-O-Live project
The last partners meeting of the Well-O-Olive project was completed with tasting of Messinian olive oil by the olive oil taster Mr. Giorgos KOUTELAS, certified by the International Olive Oil Council. The partners had the opportunity to discover the qualities and specificities of the different types of olive oil produced in Messinia, through a flavoured guidance across the Messinian routes of the Olive Tree.
