The Cultural Foundation “Routes of the Olive Tree” has implemented a series of promotional events on the Mediterranean products and the Mediterranean diet in Athens, in the framework of the capitalization of results for the project «MedDiet – Mediterranean Diet And Enhancement of Traditional Foodstuff» (co-financed by the European Union through the ENPI CBC MED Programme)
The Cultural Foundation “Routes of the Olive Tree”, within its partnership in the project “MedDiet – Mediterranean Diet And Enhancement of Traditional Foodstuff”, has successfully completed the 1st part of promotional events on the Mediterranean products and the Mediterranean diet in Athens, in the framework of the capitalization of the project results.
The events, held on the occasion of the 2nd session of the EXPOTROF Exhibition (30 January – 2 February 2015 in Athens), were inaugurated with an Info Day entitled «The MedDiet model: New ways to promote Mediterranean agrifood products in international markets», including interventions around the following themes: «The MedDiet project and its objectives» (Mr. D. Maniatis, President of the Messinian Chamber of Commerce and Industry), « The MedDiet tools and their valorization-Mediterranean Diet Quality Label for restaurants» (Mr. N. Katsaros, former President of EFET-Hellenic Food Authority- and Scientific Consultant of the National Center for Scientific Research “Demokritos”), «Brand: a factor of extraversion and progress» (Mr. Ν. Karageorgiou, President of the Greek Association of Branded Products Manufacturers), «Gastronomy networks» (Mr. G. Pittas, Board member of the Hellenic Chamber of Hotels and in charge of the project “Greek breakfast”). Finally, Mr. George Karampatos, Executive Director of the Cultural Foundation “Routes of the Olive Tree”, presented the initiative “Routes of the Olive Tree AGORA”, a new and innovative proposal for the promotion of quality Mediterranean Diet products in international markets. The Info Day closed with the signing of the Mediterranean Diet Declaration by individuals and executives. Followed food tasting with quality Messinian products offered by the enterprises STELLA MARE, AGROVIM, Zevgolatio pasteli KAPA EVMELEIN and Beverage manufacturer KALLIKOUNIS.
The Info Day was attended by a great number of entrepreneurs, nutrition experts, representatives of organisms, Greek ambassadors and members of the “Routes of the Olive Tree” network (Mr. G. Georgountzos and Mr. G. Kontovounisios), representatives of the Ministry of Culture (former Head of the Directorate-General for International Relations and Contemporary Culture), the Region of Attica (Regional Counsel Ms. K. Paliou), the Messinian Association of Athens (Mr. G. Moundreas) etc.
The promotional events also included a 3-day interactive presentation entitled «Love yourself, love the Mediterranean diet!» at the MedDietstand where numerous visitors had the opportunity to be informed about the Mediterranean Diet Pyramid, the MedDiet project, Mediterranean gastronomic treasures etc.