On Monday 10 November, at the Palace of Europe in Strasbourg, the Foundation «The Routes of the Olive Tree » gave a speech in the framework of a reunion for the « Study on the impact of the European Cultural Routes on Small and Medium Enterprises, innovation and competitiveness». 
This study, undertaken in cooperation with the Council of Europe and the European Commission, aims at examining the existing and potential advantages for the SMEs of transnational initiatives of cultural tourism, like the European Cultural Routes, that include the network « the Olive Tree Routes ».Many experts and representatives of European Routes, the European Institute of Cultural Routes (responsible for setting up the programme of Cultural Routes of the Council of Europe) and European Cultural Routes came together to identify a common analyse strategy.The Cultural Foundation « the Routes of the Olive Tree » took the opportunity to remind its experience in implicating and collaborating with SMEs in cultural destinations around the theme of the olive tree civilisation, as well as the valuable presence of the Mediterranean Chambers of Commerce, which have supported its initiatives since the beginning.
